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And above all, Crocs? When we look at these things now, we realize how unbelievably dorky they were, but with the approval of a large group of people, they were "totally awesome!" These things were only cool because other people said they were. The entire system of coolness is based on approval from groups of people we consider more "totally awesome" than we are.



© Copyright 2014 The Elam Group

When Being Cool Isn’t Necessarily Cool
Sophie Branick - Blogger


What's "cool" is constantly changing to go along with our constantly changing lives. We are a fickle generation, persistently looking for new things to be excited about and obsess over. Anyone remember Webkinz, Silly Bandz or Livestrong bracelets?

TM